Find and address the strongest objection to your argument
A claim is the single sentence your entire meeting could be squeezed down into.
Think from your audience's perspective. What would they push back on? List them from weakest to strongest.
This should be genuinely difficult to answer. If it's not, you haven't steelmanned yet.
Take the strongest objection and build a response that holds up.
Use their language, not your interpretation.
Show that you understand what makes this a real objection. This disarms the room.
"But" erases what you just respected. "And" holds both truths at once.