1. The Setup
Imagine it's [timeframe] from now and this project has failed spectacularly. Not a minor setback — a genuine failure. What happened?
2. Individual Brainstorm (5 minutes, silent)
Each person writes down reasons the project failed. No discussion yet. Be specific and honest.
3. Round Robin
Go around the table. Each person shares one reason. No debate, no defending, just listening. Record all reasons here.
| Failure Reason |
Category |
| Wrong Problem / Wrong Approach / Poor Execution / External / People |
| Wrong Problem / Wrong Approach / Poor Execution / External / People |
| Wrong Problem / Wrong Approach / Poor Execution / External / People |
| Wrong Problem / Wrong Approach / Poor Execution / External / People |
| Wrong Problem / Wrong Approach / Poor Execution / External / People |
| Wrong Problem / Wrong Approach / Poor Execution / External / People |
| Wrong Problem / Wrong Approach / Poor Execution / External / People |
| Wrong Problem / Wrong Approach / Poor Execution / External / People |
| Wrong Problem / Wrong Approach / Poor Execution / External / People |
| Wrong Problem / Wrong Approach / Poor Execution / External / People |
4. Prioritise
As a group, identify the top 3 most likely or most damaging failure modes.
5. Mitigations
For each top risk, what can you do now to prevent it or reduce its impact?
6. Kill Criteria
What would make you stop this project entirely? Define the signals now, before optimism bias sets in.