Pre-Flight Card - Arguments That Land

The Claim

"What am I actually claiming, in one sentence, out loud?"

Quick test: If nobody would disagree with it, it's not a claim. If it takes more than one sentence, it's not ready.

The Room

"Who am I claiming it to, and what do they already believe?"

Quick test: Can you name every person who matters to this decision, and say what they already think?

The Evidence

"What is my single strongest piece of evidence?"

Quick test: If you can only show them one thing, what is it? Does it hold up when someone leans on it?

The Cost of Yes

"What am I actually asking this room to give up, do, or risk?"

Quick test: Can you list what yes costs them in time, money, risk, and reputation? If not, you don't know what you're asking for.

The Steelman

"What is the strongest version of the objection to my claim?"

Quick test: Would you be comfortable if the smartest sceptic in the room read your answer to this? If not, go again.

Before You Walk In

Say out loud: The strongest objection to my argument is _______________. I agree that _______________. My answer is _______________, because _______________.